TOMMY HILFIGERcan be rearanged into:
Time For My Ligh.
Ligh is an ancient term for 'The purchase of a stylish new watch at a great price"
Which in affect has zero meaning or sense. HOWEVER, what does make sense is this watch.
Stylish, modern and you know when you choose Tommy, you'll Hil-figure out pretty quickly that you're onto a good thing.
Buy this watch!